Privacy Policy

This Prongline ("Prongline" or the "Company") Online Privacy Policy (the "Privacy Policy") describes how your information is collected, used, and shared in connection with the Prongline website and any associated applications. For convenience, our websites and applications covered by this Privacy Policy are collectively referred to as the "Site."

Personal Information We Collect

Information we collect directly from individuals

Personal information that you may provide through the Site or otherwise communicate with us includes:

• Contact information, such as your full name, mailing address, phone number, and email address
• Profile information, such as the username and password that you establish on the Site, along with any other information you enter into your account profile
• Business information, such as your venue name, distributor or brand name, business address, and license details
• Transaction information, such as details about orders, catalog activity, or other commercial transactions you make using the Site
• Feedback and correspondence, such as information you provide when you receive customer support or otherwise correspond with us
• Communications preferences, such as your preferences for receiving account alerts, market intelligence updates, and other communications from us

Information we collect from other sources

We and our service providers may collect information about individuals and businesses that is publicly available, for example, by searching publicly accessible records, licensing databases, or business registries. We may also collect information from third-party data providers to enrich our market intelligence features.

We may maintain pages for our products on third-party platforms such as LinkedIn, Instagram, and other social networking services. When you interact with our pages on those platforms, the third-party's privacy policy will govern your interactions. If the third-party platform provides us with information about your interactions, we will treat that information in accordance with this Privacy Policy.

Information collected via automated means

When you access our Site, we, our service providers, and our business partners may automatically collect information about your device and activity via cookies, pixel tags, and other technologies. This may include:

• Device information, such as device type, operating system, browser type, IP address, and unique device identifiers
• Usage information, such as pages you viewed, how long you spent on a page, navigation paths, access times, and referring URLs

How We Use Your Personal Information

We use personal information for a variety of business purposes, including:

• Providing and improving our products and services — to operate, maintain, and improve the Site; process and manage transactions; provide support; and better understand your needs
• Market intelligence and analytics — to generate market signals, demand forecasting, and other analytics features that are core to the Prongline platform
• Research and development — to develop new features and improve existing ones, including AI-powered recommendations and market briefings
• Marketing — to send you communications about products and features we believe you'd find relevant. You may opt out at any time as described below
• Statutory compliance — to comply with applicable laws and respond to lawful requests and legal process
• Compliance, fraud prevention and safety — to verify your identity, enforce our terms, and protect against fraudulent or unauthorized activity
• To create anonymized or aggregated data — we may create de-identified data from your personal data for use in market intelligence products. Such data no longer identifies you and is not covered by this Privacy Policy

Use of Information Relating to Minors

Prongline products are not directed to individuals under the age of thirteen (13). We do not knowingly collect personal information from individuals under the age of 13.

How We Share Your Personal Information

We may share your personal information with:

• Affiliated companies — we may disclose your personal information to our subsidiaries and corporate affiliates for purposes consistent with this Privacy Policy
• Service providers — we may employ service providers that operate and enable functionality of the Site (such as hosting, email delivery, customer support, and analytics). These third parties may use your information only as permitted by us
• Professional advisors — such as lawyers, accountants, and insurers, where necessary in the course of professional services rendered to us
• Compliance with laws and law enforcement — we may disclose information about you to government or law enforcement officials as required by law
• Business transfers — we may transfer your personal information in connection with a merger, acquisition, reorganization, or sale of assets, or in the event of bankruptcy
• Other third parties, as disclosed to you at the time you provide your information or with your consent

Your Rights and Choices

Accessing, Deleting or Updating Your Information

You may update or correct the personal information in your Prongline account by visiting your account settings. To the extent required by law, you may also request access to, deletion of, or portability of your information. Requests should be submitted in writing as set out in the "Contact Us" section below. We may ask you to verify your identity before processing your request.

Marketing Communications

You may opt out of marketing-related emails by clicking the unsubscribe link at the bottom of any such email, or by contacting us directly. You may continue to receive service-related and transactional emails.

Disabling Cookies

You can remove or reject cookies via your browser settings. For more information about cookies, including how to manage and delete them, visit www.allaboutcookies.org. Note that disabling cookies may affect your experience on the Site.

Do Not Track Signals

Some browsers may be configured to send "Do Not Track" signals. We do not currently respond to Do Not Track signals. To learn more, visit www.allaboutdnt.com.

Security

We employ appropriate technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction — including encryption and access controls. However, no security measures are 100% secure and we cannot guarantee the absolute security of your information.

International Transfers

We are headquartered in the United States. Your personal information may be transferred to and processed in the United States or other jurisdictions where privacy laws may differ from those in your location.

Other Sites and Services

The Site may contain links to third-party websites and services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Information for California Residents

To the extent we process personal information subject to the California Consumer Privacy Act ("CCPA"), the categories of personal information we collect and the purposes for which we use it are described above. We do not sell your personal information to third parties as defined in the CCPA.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date above and post the updated policy on the Site. We recommend reviewing this page periodically to stay informed of our practices.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: support@prongline.com