Prongline was founded on a simple observation: the specialty beverage industry still runs on relationships, spreadsheets, and email threads, while the rest of commerce has quietly moved on.
Venues design beverage programs in spreadsheets and chase reps by phone. Distributors run multi-million-dollar books out of inboxes. Breweries produce extraordinary liquid with little visibility into where it actually moves, or why. The tools exist for production. The tools exist for consumers. Nothing connects the two.
Prongline is the platform that sits in the middle. An exchange where live menus, direct B2B ordering, and AI-powered market intelligence converge. Where every transaction becomes signal that compounds into better decisions for everyone in the network.
We're a team of operators with deep experience scaling fintech and consumer marketplaces focused on access, loyalty, and products people actually want. Building alongside advisors who’ve spent their careers across the specialty beverage ecosystem from production to distribution, we're aiming to build the first speciality translation layer. The team brings a strong track record across payments, recommendation engines, and multi-sided brokerages, always with a focus on making complex systems feel simple and usable.
Specialty beverage isn't a rounding error. It's a fast-growing, category-defining part of on-premise, and it deserves tooling to match, not hand-me-downs from mass macro.
Prongline is designed shoulder-to-shoulder with venues, distributors, and brands. Every feature earns its place by solving a real problem we've watched someone live with.
Menus, ordering, producer tools, consumer discovery, and DTC. A single network where each layer strengthens the next, rather than six disconnected silos.
Build the platform craft has been missing.
Prongline is small, scrappy, and growing. If you've spent time in specialty beverage, marketplaces, fintech, or applied AI, we'd love to talk.
Don't see a fit but passionate about this category? Reach out anyway.
Ready to bring Prongline to your business?
Whether you're a venue looking to modernize your tap list and ordering, or a distributor ready to reach buyers directly, we'd love to show you what Prongline can do.